BIC SPORT

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Founded in 1979 by the Bich family, of BIC pen fame, BIC Sport grew from the family’s passion for watersports and expertise in sustainable manufacturing. By the late 1980s BIC Sport was a world leader in windsurf manufacturing, and over the following 20+ years the company utilized their technological manufacturing skills on other passion projects including surf, kayak, junior racing dinghies and most recently, Stand Up Paddleboarding (SUP). BIC’s core values of quality, durability and affordability form the foundation of the brand’s reputation and has opened the world of watersports to hundreds of thousands of watersports enthusiasts, thrill-seekers, and those simply happy to spend time out on the water enjoying nature. At Bic Sport consideration for the environment is the guiding principle of the company’s management and manufacturing activities. This commitment has been recognized by the Ecoride organization and other business awards such as the «Prix du Bateau Bleu». Expert designers develop each BIC Sport product, the majority of which are made in France, via a manufacturing process that ensures copies of the original design are faithfully reproduced according to the original sample. BIC Sport’s exclusive construction methods and materials deliver many years of reliable, high frequency use. Today, BIC Sport is acknowledged as the pioneer of production surf boards in the highly demanding surf market. It’s also a European leader in the Sit-on-Top Kayak market thanks to a range of innovative products which have won numerous design awards. Most recently Stand Up Paddling (SUP) is an area of dynamic development for the company. The sport has grown at a phenomenal rate and represents more than ever the values of simplicity and accessibility that have made the BIC Sport brand such a long-standing success. Over the past several years BIC Sport received the following awards recognizing its achievements in SUP : GEAR OF THE YEAR award by Outside Magazine, America’s leading outdoor publication, for the Wing 11’ and 12’6, BRAND OF THE YEAR awarded by the EuroSima organization and GEAR OF THE YEAR award by Men’s Journal Magazine, another leading US publication, for the 12’6 SUP AIR inflatable board. On the competition scene, BIC Sport has invested heavily in the development of junior windsurfing with the BIC Techno 293 One Design board, which has now become the officially recognized race board for Under 17 riders worldwide. This One Design race class is the largest One Design Windsurf Class in the world, and is now established in over 40 countries. BIC Sport injected the same energy into sailing with its junior racing dinghy, the exciting and innovative O’pen BIC, which has motivated the world of junior sailing in over 30 countries. The pages that follow showcase the passion, drive and commitment of BIC Sport to not only build better boards and boats, but to encourage and inspire an active, environmentally aware lifestyle based on the one thing on which we all depend: WATER.*All ACE-TEC, TOUGH-TEC & DURA-TEC Boards, Twin-Sheet Kayaks, the O’pen BIC and the dinghies are made in France, making up over 80% of BIC Sport sales worldwide.www.bicsport.com >>33